Testimonial:

Cryochaps: Business Profile

Cryochaps are revolutionising the way we care for and support the recovery of horses. With a focus on innovation and science, the company has developed a range of products that are helping horses around the world; these include their trademark ice boots, exoskeleton air boots and Kyowave blue light boots.

Cyrochaps understands the demands on horse’s legs, designing products specifically to aid cooling and recovery during and after exercise. With products built to perform every time, the horse’s comfort and wellbeing is always front and centre. 

Testimonial from Owner & Founder, Tricia Palmer Lewis

Cryochaps were approached by Horsemart with a range of advertising options to choose from. Rightly or wrongly, Cryochaps does not commonly advertise as very little return on investment has been seen in the past. However, the editorial package gave us the option of providing an informative and educational piece that hopefully was of interest to the equine community and, whilst providing an underlying marketing theme, could pass on the science based ethos that Cryochaps pride itself in.

Looking at this investment specifically for driving business to the Cryochaps website, it could be easily measured with links back to our website giving us the ability to monitor traffic and the success of the article. Horsemart could extend the Cryochaps name to a wider audience by tapping into their extensive readership of 28,000 subscribers. It was also thought that once the editorial package was published, it would continue to work for as long as it stayed on the website.

The Results

The results have been fantastic, surprisingly over the same period Horsemart has provided as much traffic as the link from our Instagram account, since the article was published on 25th April 2023. This was not just in one hit but continuous traffic over the 6 month period since it was published. That compared to Instagram which has two to three different posts done a week versus one editorial, is superb! The other point to note is that the people who visited the Cryochaps website from Horsemart appear to have actually spent some time on the site looking around, so we can assume they have found the article and the website valuable. The Horsemart editorial has exceeded expectations and has had a great impact in increasing the awareness of the Cryochaps brand to their community giving us a far wider reach to new equine enthusiasts.

We were also impressed with the personal service that Tom Ballard gave us, nothing was too much trouble, every question was answered within 24 hours, and the whole experience was easy and painless to get the article published in a very short time period. From the initial phone call to publication, it took less than a month. 

We would thoroughly recommend Horsemart media packages for small businesses looking to expand their reach to a wider audience.