CASE STUDY

Cryochaps's Success with Horsemart Editorial Advertising

We would thoroughly recommend Horsemart advertising packages for businesses looking to expand their reach to a wider audience.

Tricia Palmer Lewis

Owner & Founder

Business Profile

Cryochaps are revolutionising the way we care for and support the recovery of horses. With a focus on innovation and science, the company has developed a range of products that are helping horses around the world; these include their trademark ice boots, exoskeleton air boots and Kyowave blue light boots.

Cyrochaps understands the demands on horse’s legs, designing products specifically to aid cooling and recovery during and after exercise. With products built to perform every time, the horse’s comfort and wellbeing is always front and centre.

Testimonial from Owner & Founder, Tricia Palmer Lewis

Horsemart editorial advertising let us provide an informative and educational piece that was of interest to the equine community, whilst providing an underlying marketing theme, could pass on the science-based ethos that Cryochaps pride itself in.

The results

From the words of Tricia Palmer Lewis

Looking at this investment specifically for driving business to the Cryochaps website, it could be easily measured with links back to our website giving us the ability to monitor traffic and the success of the article. Horsemart could extend the Cryochaps name to a wider audience by tapping into their extensive readership of 28,000 subscribers. Once the editorial package was published, it would continue to work for as long as it stayed on the website.

Better than Instagram

Over the same period, Horsemart has provided as much traffic as the link from our Instagram account!

Extended time on site

People who visited the Cryochaps website from Horsemart appear to have actually spent some time on the site looking around, so we can assume they have found the article and the website valuable.

Continuous Interest

Not just in one hit but continuous traffic over the 6 month period since it was published. Compared to Instagram which has 2 to 3 posts every week versus one editorial.

Excellent service

We were also impressed with the personal service that Tom Ballard gave us, nothing was too much trouble, every question was answered within 24 hours.

The Horsemart editorial has exceeded expectations and has had a great impact in increasing the awareness of the Cryochaps brand to their community giving us a far wider reach to new equine enthusiasts.