How to *actually* use AI as an equine business
In 2024, running an equine business comes with its fair share of challenges. Keeping up with multiple online platforms, updating horse listings, and writing engaging ad content can quickly eat up your time—especially when you’re trying to stay connected with your customers.
Luckily, AI tools like ChatGPT are here to help. By using AI, equine business owners and marketing teams can speed up tasks like creating listings, polishing website content, and keeping a consistent message across different channels. Here’s how AI can save you time and make your marketing efforts smoother and more effective.
Writing Detailed Ad Descriptions
Creating ad listings for online marketplaces like Horsemart can be one of the most time-consuming tasks for equine businesses, whether you’re selling horses, horseboxes, or trailers. Potential buyers expect detailed, engaging descriptions that cover everything from key features to unique selling points. Crafting each listing from scratch can quickly feel overwhelming.
That’s where AI tools like ChatGPT can make life easier. By providing just a few key details—such as breed, age, temperament, or trailer specifications—AI can instantly generate high-quality, tailored descriptions that highlight the best features. Not only does this save you loads of time, but it also helps keep your listings consistent and professional.
Here’s an example of how AI can streamline your ad creation process:
Example AI Prompt for a Horse Listing:
“Create an engaging product description for a 10-year-old Andalusian mare for sale. Mention her calm temperament, suitability for dressage, and experience in both riding and groundwork.”
Generated Output:
“Meet Bella, a stunning 10-year-old Andalusian mare with a calm, willing nature. Ideal for dressage, she’s an experienced and reliable partner both under saddle and on the ground. With her elegant movements and steady temperament, Bella is the perfect choice for riders looking to compete or simply enjoy a smooth ride. Don’t miss the opportunity to bring this versatile and talented mare into your stable!”
Creating Engaging Website Content
Keeping your website content fresh is crucial for both SEO and keeping customers engaged, but it can also be a huge drain on time and resources. From posting regular blog articles to company updates, the workload can quickly pile up for you or your marketing team.
With AI, you can easily generate website content that’s not only optimised for search engines but also written in a way that’s clear and engaging for your audience. Whether you need a blog post on horse care tips, an FAQ for new horse buyers, or updated descriptions for your horseboxes and trailers, AI can draft high-quality content in minutes.
Here’s an example of how AI can help update a “Why Buy an Equi-Trek Horsebox” page using prompts:
Example AI Prompt for Website Content:
“Write a brief, persuasive paragraph for a horsebox dealer’s website about the benefits of owning an Equi-Trek horsebox, focusing on having a trusted brand and safety for horse owners.”
Generated Output:
“Owning an Equi-Trek horsebox means choosing a trusted brand known for its commitment to safety and quality. Designed with the comfort and security of your horse in mind, Equi-Trek horseboxes provide superior stability and safety features, ensuring a smooth and stress-free journey every time. With a reputation for durability and reliability, Equi-Trek offers horse owners peace of mind, knowing their horses are travelling in one of the most respected and dependable horseboxes on the market.”
Ensuring Consistent Listings Across Multiple Platforms
Equine businesses often need to list horses, horseboxes, or trailers on a variety of platforms, from their own websites and Facebook pages to online marketplaces, like Horsemart. Keeping these listings consistent across all platforms can be challenging, but it’s crucial for maintaining a professional image and building trust with potential buyers.
AI tools can make this process easier by generating uniform descriptions, pricing details, and promotional messages that can be used across all your platforms. This helps reduce the risk of inconsistencies between your website and third-party listings, ensuring that potential customers receive the same accurate information wherever they find your products.
For example, you can use AI to quickly adjust your listings to meet the specific format or guidelines required by different platforms without having to rewrite everything manually.
For example, you can use AI to quickly adjust your listings to meet the specific format or guidelines required by different platforms without having to rewrite everything manually.
Example AI Prompt for Consistent Ad Listings:
“Reformat the ad description for a 10-year-old Andalusian mare for a listing on Horsemart. Ensure it follows Horsemart’s guidelines with a main paragraph, then bullet points and key details.”
Generated Output:
“Meet Bella, a beautiful 10-year-old Andalusian mare with a calm and gentle temperament, perfect for riders of all skill levels. She has extensive experience in both dressage and groundwork, making her a versatile and reliable partner whether you’re looking to compete or enjoy leisurely rides. Bella is healthy, well-cared for, and ready for her next adventure with a new owner.
- 10-year-old Andalusian mare
- Calm, willing temperament
- Dressage and groundwork experience
- Suitable for riders of all skill levels
- Healthy and well-maintained
- Ready to find her next home
Don’t miss the opportunity to bring Bella into your heart! Reach out for more details or to arrange a viewing.”
Getting Started with ChatGPT
If you’re new to AI tools, don’t worry—using ChatGPT is easy and accessible:
- Access the Tool: Visit chatgpt.com and create a free account to begin.
- Start Small: Try using ChatGPT for simple tasks, like drafting product descriptions or adapting existing ones for various platforms.
- Review the Output: While ChatGPT is highly useful, it’s important to review and fine-tune the content to ensure it’s accurate and suits your needs.
- Give Clear Instructions: The more detailed and specific your prompts, the better the results. Be sure to provide all relevant information for the best output.
Starting with these steps will help you quickly get the hang of ChatGPT and see how it can streamline your workday.
Download Your Free AI Prompt Cheat Sheet for Equine Businesses
To help you create high-quality sales and marketing content quickly, we’ve put together a free AI Prompt Cheat Sheet tailored specifically for equine businesses. This resource is designed to help you get the most out of ChatGPT, enabling you to generate professional horse listings, website content, and consistent marketing materials in just a few clicks.
What You’ll Get:
- Ready-to-Use Prompts: Copy and paste these prompts into ChatGPT to instantly generate detailed, SEO-friendly horse or trailer descriptions, engaging website content, and blog posts.
- Customisable Templates: Easily adjust the prompts to match your specific horses, horseboxes, or marketing goals.
- Start Creating Content that Converts: Learn how to save time by creating content that helps your business.
Click the link below to download your free AI Prompt Cheat Sheet and start creating effective sales and marketing content instantly:
Make your online marketing faster, easier, and more effective with this practical guide – your one-stop solution for generating professional content with ChatGPT.
Final Thoughts
By using AI tools like ChatGPT, equine businesses can save time, reduce workload, and boost productivity while ensuring consistent, high-quality online content. Whether you’re crafting detailed horse listings, updating website content, or maintaining uniformity across multiple sales platforms, AI provides an efficient, cost-effective solution to managing the demands of online marketing in the competitive equine industry.
Why not try out your prompts by creating a listing on Horsemart? Discover our new PRO Business membership for increased value and flexibility today.