CASE STUDY
Cryochaps's Success with Horsemart Editorial Advertising
Business Profile
Cryochaps are revolutionising the way we care for and support the recovery of horses. With a focus on innovation and science, the company has developed a range of products that are helping horses around the world; these include their trademark ice boots, exoskeleton air boots and Kyowave blue light boots.
Cyrochaps understands the demands on horse’s legs, designing products specifically to aid cooling and recovery during and after exercise. With products built to perform every time, the horse’s comfort and wellbeing is always front and centre.
Testimonial from Owner & Founder, Tricia Palmer Lewis
Horsemart editorial advertising let us provide an informative and educational piece that was of interest to the equine community, whilst providing an underlying marketing theme, could pass on the science-based ethos that Cryochaps pride itself in.
The results
From the words of Tricia Palmer Lewis
Looking at this investment specifically for driving business to the Cryochaps website, it could be easily measured with links back to our website giving us the ability to monitor traffic and the success of the article. Horsemart could extend the Cryochaps name to a wider audience by tapping into their extensive readership of 28,000 subscribers. Once the editorial package was published, it would continue to work for as long as it stayed on the website.
Better than Instagram
Over the same period, Horsemart has provided as much traffic as the link from our Instagram account!
Extended time on site
People who visited the Cryochaps website from Horsemart appear to have actually spent some time on the site looking around, so we can assume they have found the article and the website valuable.
Continuous Interest
Not just in one hit but continuous traffic over the 6 month period since it was published. Compared to Instagram which has 2 to 3 posts every week versus one editorial.
Excellent service
We were also impressed with the personal service that Tom Ballard gave us, nothing was too much trouble, every question was answered within 24 hours.
Be seen as an expert in your niche.
Contact us below to receive more information on Horsemart editorial advertising and discuss further with a team member.